The new look and feel for the AA Five Star Grand Jersey Hotel & Spa and the AA Four Red Star L’Horizon Beach Hotel & Spa coincides with an upgrade of the brand’s loyalty club, which has been relaunched as Privilege Rewards.
The new visual identity for Hand Picked Hotels includes an overhaul of the brand’s printed materials, brand website and all digital communications in addition to updating the individual hotel logos with modern typography.
Guernsey-based Julia Hands, chairman and CEO of Hand Picked Hotels, said that their grand hotels have always attracted guests in search of something special – a unique setting for a romantic break, celebration or business event.
‘More than ever, our guests of today are experience seekers who want to capture precious moments, but who equally want to feel relaxed, at home, and emotionally connected to the brands they choose,’ Mrs Hands said.
