Samsung has unveiled a new ultra-high definition TV, one capable of 8K resolution – with four times the number of pixels as current top-end 4K screens.
The South Korean technology giant said its new Q900R QLED 8K range will also use artificial intelligence (AI) to automatically analyse and upscale the picture and audio quality to 8K regardless of its source and original format.
8K refers to the number of horizontal pixels in a screen – with this newest resolution having four times as many pixels vertically and horizontally as current top-end 4K screens, and 16 times more than standard full HD screens.
Rival Korean firm LG has also announced an 8K television during the technology trade show IFA, which is currently taking place in Berlin.
Samsung said the growing demand for larger TVs meant advances in visual technology were also needed to fill those bigger displays.
Speaking at the trade show, vice president of Samsung’s visual display business Jongsuk Chu said: “At Samsung, we’ve worked tirelessly over the years to move the industry forward when it comes to premium picture quality, and the introduction of our QLED 8K with 8K AI Upscaling is an integral component as we look to the future of displays.
“We’re thrilled to introduce the Q900R to consumers and are confident that they will experience nothing short of brilliance in colour, clarity and sound on our new 8K-capable models.”
The firm’s new 8K models will go on sale in the UK in “mid-October”, the company confirmed.