London fashion brand sees sales rush after Meghan label faux-pas

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A London fashion brand has seen a 400% increase in visits to its website after the Duchess of Sussex inadvertently wore a dress with the tag still attached.

Self-Portrait, based in Mayfair, said its first unit of the £345 red outfit Meghan wore quickly sold out after photos of the fashion faux-pas were published.

It claimed sales have since increased by 35% in the UK, and in the US they have jumped 41%.

Royal tour of Tonga – Day One
A label could be seen hanging from a dress worn by the Duchess of Sussex in Tonga earlier this week (PA)

Meghan, travelling with her husband Harry, began the tour in a white shift dress by Australian designer Karen Gee – an outing which marked her first public appearance since it was announced she is pregnant.

The resulting surge in people seeking out the £977 “Blessed” dress prompted the company’s website to crash.

Royal tour of Australia – Day One
Meghan in the grounds of Admiralty House in Sydney (PA)

Royal tour of Australia – Day Three
The Duchess opted to wear a Martin Grant beige trench coat in Melbourne (PA)

Royal tour of Australia – Day Five
The Duchess looked elegant in black at the Anzac Memorial opening event in Sydney (PA)

Royal tour of Fiji – Day One
The Duchess during an official welcome ceremony at Albert Park in Suva as the couple arrived in Fiji (PA)

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