A London fashion brand has seen a 400% increase in visits to its website after the Duchess of Sussex inadvertently wore a dress with the tag still attached.
Self-Portrait, based in Mayfair, said its first unit of the £345 red outfit Meghan wore quickly sold out after photos of the fashion faux-pas were published.
It claimed sales have since increased by 35% in the UK, and in the US they have jumped 41%.
Meghan, travelling with her husband Harry, began the tour in a white shift dress by Australian designer Karen Gee – an outing which marked her first public appearance since it was announced she is pregnant.
The resulting surge in people seeking out the £977 “Blessed” dress prompted the company’s website to crash.
