People who travel on two wheels are 63 times more likely to be killed or seriously injured (KSI) than car drivers, according to new research.
The KSI rate per mile travelled for cyclists is 46 times higher than car drivers, while the figure for motorcyclists is 81 times higher, road safety charity Brake said.
Its analysis of Department for Transport data for road casualties in Britain last year also showed that on average, a cyclist or motorcyclist was seriously killed or injured every hour.
Two-thirds of deaths on two wheels occur on rural roads, where the fatal crash risk reached its highest level for more than five years.
Brake director of campaigns Joshua Harris said: “Every hour, a cyclist or motorcyclist is killed or seriously injured on a British road – each a tragedy that will devastate innumerable lives.
“Raising awareness about the safety of those on two wheels, who face much higher risk of death and serious injury than those in cars, is absolutely vital.
“We support the Government’s announcement of a review of the Highway Code to help keep cyclists safe and its stated focus on motorcyclists in the forthcoming road safety action plan.”