Almost five thousand people have signed a petition calling for Bicester Village to close, or implement better social distancing measures, following concerns the busy streets will cause a spike in Covid-19 infections.
The upmarket Oxfordshire shopping outlet, which is home to 160 boutique shops, reopened on Monday, but video shared online shows people struggling to maintain social distancing.
Jake Finlay released a vlog via his YouTube Channel, TheFinlayAdventure, showing how busy the shops were on the first day of reopening.
He told the PA news agency people had been queuing up outside the stores an hour before they even opened.
Despite there being temperature checks on the way into the village, he said once inside there was very little enforcement of social distancing.
Mr Finlay said: “As a resident of Bicester, and I used to work in Bicester Village, I appreciate it being here and I love the culture it brings to the town and the business it brings.
“To see it close under these circumstances would be bad, and I don’t really want them to close but they do need to sort these measures out.
“If they can’t sort it out, then they do need to close it temporarily.”
“And because of that, it has benches and planters in the middle of the street.
“But actually, they should have taken that away, that would have made more sense and maybe do lanes, as other places have done.”
Cherwell District Council told PA: “The council is in conversations with the management at Bicester Village and we also have also had staff on the ground today monitoring the situation.”
“As a nation, we are all still under the 2-metre guidelines and as a company, Bicester Village have a responsibility to keep its staff safe.
“It is horrendous that the people who work there are being forced into an unsafe environment when so many of them have family at home.”
The owners of Bicester Village have been contacted for comment.