Iceland sets up instore ice rink to add festive fun for food shoppers

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A supermarket brought a touch of festive fun to shoppers by turning an entire store into an ice rink.

Iceland laid synthetic ice down on the entire floor of its store in Stratford in east London, allowing shoppers to pick up their groceries on skates.

Neil Hayes, marketing director at Iceland said: “At Iceland we know Christmas is an exciting time, however it can be a struggle for lots of families as there’s so much to do.

A family shopping on skates
(Iceland)

More than 250 square metres of synthetic ice was used to put the stunt together, with penguin skating aids provided to children who may have been unsure on their skates.

Shoppers negotiating Iceland on skates
(Iceland)

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