Following the likes of Ryanair and Flybe, the ferry operator is selling tickets based on their availability rather than the length of the trip.
It means that passengers booking early will get the lowest fares.
‘Having tested various options and extensively researched the market, we feel that this is the right time to introduce this system for the Jersey-St Malo route,’ said Gordon Forrest, Emeraude’s general manager in Jersey.
‘We expect the new structure will boost traffic from the continent as well as the Island as the fluid pricing structure will be available at both ends.
‘Simply put, the earlier you book, the cheaper it will be and passengers can secure fares for as little as £50 each-way for a car and up to two passengers travelling from 11 April onwards.’ Meanwhile Emeraude are introducing a new ferry on the Jersey-St Malo route next month.
The vessel Emeraude France will replace its sister ship, Emeraude GB, which was on a year-long charter from UK ferry operator Hoverspeed.