The company, set up in 2000 to promote the finance industry internationally, this week held its first annual general meeting since merging with the Jersey Finance Industry Association at the start of 2004.
JFL now has over 160 subscribing members, including nine main trade associations, financial services firms and non-finance companies whose work is closely related to the finance industry.
Chairman Pierre Horsfall said that in the past 18 months the industry had seen the benefits of merging the industry’s professional associations under one umbrella, with consultation on new legislation managed and turned around much more quickly, in some cases within two months.
‘We are now increasingly conscious that when we go out to sell Jersey, we are no longer offering the same Jersey as two or three years ago,’ said Mr Horsfall.
‘There has been a renaissance and everywhere we go people are appreciating the difference, whether it is regulation, new products, States decisions on economic growth or migration policy.
‘I do believe we are talking about a new Jersey – there has been a marked change and I welcome it enormously.
I think the Island and the industry have responded and there has been a total transformation compared to two years ago.