Animal Instincts, which supplies agricultural and equestrian feed for a wide range of animals including cattle, horses, pigs, sheep, goats, poultry, wild bird and rabbits, has been set up by Alan and Roger Le Maistre.
The father and son team last worked together at Le Maistre Brothers, which Alan set up with his elder sibling Sonny before selling it to the Guernsey-based Stan Brouard Group in 1997.
Alan started Animal Instincts in January after being approached by numerous suppliers who encouraged to him to set up the feed business.