Harrods have just started selling the Jersey’s Finest range of yoghurts and butter as well as the Jersey Dairy low fat yoghurt range.
The Knightsbridge landmark store has bec-ome the dairy’s first non-Island customer since the decline of milk mini-pots some years ago.
Tony Reed, the head of sales and customer service at the dairy, said that of some 14.
million litres of milk produced in the Island every year, only around ten million litres were now consumed here, leaving about four million litres surplus to requirements.
‘At the moment we turn it into powder, but we are now looking to export all our products,’ said Mr Reed.
‘We are competing in a like-for-like marketplace, but we believe that the quality of our milk is the best in the world.
There is a big misconception that the milk you can buy in the UK actually comes from Jersey – we want to give them the real thing.
Liam Whelan, who has spent three days on the shop floor at Harrods talking to customers and handing out samples, said that the products had gone down well.
‘A few people had to be won over, but I’ve been in sales for more than 20 years and for the first time I thoroughly enjoyed what I was doing.
One couple who were having a dinner party came back for 18 more yoghurts.