Short breaks and spa holidays will be the key ingredients when the leisure group open a new-style resort on the Island’s waterfront, they hope in 2008.
The arrival of Center Parcs, combined with the planned construction of a new four-star Radisson hotel on the waterfront, will dramatically increase Jersey’s international tourism prospects, said Senator Frank Walker.
Company executives were in the Island yesterday and marketing director Colin Whaley said Islanders needed to get behind the concept to help them re-invigorate tourism in Jersey.
‘This is as much about selling the Island as it is about selling Center Parcs,’ he said.
‘This is not going to work unless we work together to relaunch Jersey.’ Center Parcs chief executive Martin Dalby, commercial director Paul Kent and Mr Whaley met Chief Minister Frank Walker, Jersey Tourism, and the Island’s Treasury and Economic Development Ministers for two hours to discuss their plans.
Senator Walker said it had been a ‘tremendously positive’ meeting.