Nick Ogden, president of the St Brelade-based Voice Commerce Group, has launched Caller Connect, which enables people in the UK browsing an internet site to talk to website operators in the Channel Islands and Isle of Man free of charge.
The businesses operating the website pay 2.
p a minute to talk to their customers from an ordinary landline phone, compared to the average 3.
p a minute local call rates.
Mr Ogden says Caller Connect takes around a day to set up, with an annual fee of £75.