The partnership is reflected in the new logo for 2006 which incorporates Jersey Telecom’s logo into the overall branding and signals a new way of working, with Jersey Telecom and Positiv collaborating to develop the profile of the event, both locally and in the UK.
Snow Patrol and the Zutons have already been confirmed as the main UK performers at this year’s festival on 2 September and Positiv co-director Warren Le Sueur said the new deal has given them the confidence to build an even bigger event in the future.
‘We’re extremely excited at the new-found partnership,’ he said.
‘It’s a measure of the success of the festival that we’re able to partner with such a well known local brand.
It’s going to help us move much further much quicker and it gives us a new sense of security.’