Vine2glass has been set up by Filippo Rizzuto based at a warehouse in Grouville.
The company buys its wines direct from producers in Italy, France and Spain.
Mr Rizzuto (32) worked in the finance industry before fulfilling his wine-trade ambition.
‘My intention was always to go into a business dealing with the public,’ he says.
‘I come from a catering background – my dad’s Italian and he and my mum had a restaurant in Alderney which gave me experience of what people look for in a wine.
In the winter we used to go back to Italy where his family owns some small vineyards so I got some knowledge of how they work.
After setting up the business he spent two months researching suppliers.
‘I knew I needed products of a high quality but at the right price to be able to compete here – it’s quite a tight market in Jersey,’ he adds.
The wines Mr Rizzuto is promoting hardest are the two cheapest – a red and a white both at £3.
9 a bottle.
‘I can honestly say, hand on heart, that they are both extremely good for everyday drinking.