JERSEY Finance have got a new look, and have changed they way they will be known.
Previously, their logo included the phrase ‘representing the international finance centre’. This has now been replaced with ‘voice of the international finance centre’.
Head of marketing Dara Lutes said that the move was about making it clearer what Jersey Finance’s role was.
‘The main reason behind the change was that we did research towards the end of last year and found that there was a bit of confusion as to what we do,’ she said. ‘People thought that we were the regulator.’
As part of their new look, Jersey Finance have also radically changed their website and will be using a number of specially commissioned images as part of their branding campaign. This was launched recently with the unveiling of an image of a tree.
Dara Lutes of Jersey Finance. Picture by Matthew Hotton (00615896)