GORILLA Ya Kwanza is helping Jersey Telecom with a campaign to get Islanders to recycle their old phone books.
A photograph of Ya Kwanza – who heads the group of gorillas at Durrell wildlife park – features on the cover of the 2008 phone book, and as part of the campaign head of mammals Richard Johnstone Scott threw him a copy to thumb through.
Ya Kwanza immediately showed great interest – not in finding a friend’s phone number, but in the tasty raisins concealed within the book. And when he had finished eating Ya Kwanza had no trouble tearing up the phone book.
This year, Jersey Telecom are asking Islanders to help them to recycle 40,000 copies of the phone book and create a record. Under its ‘Books for Books’ scheme, the company donate £10 towards new school books for every 100 directories collected by schools. Last year they handed out £3,760.
Members of the public can recycle their old phone books by taking them to one of the 25 schools involved in the scheme, or to one of the designated recycling points around the Island.