FBS Live was a joint initiative developed by The Idea Works, First Research and BlueBox Creativ. It serves as an early warning system for the tourism industry and allows users to identify forward booking trends and adjust their marketing activities accordingly.
The system has been adopted by both Jersey and Guernsey and is now starting to attract interest from tourist bodies in the UK.
As a result, it is being launched at this year’s World Travel Market in November. World Travel Market is a four-day annual event held in London that has become the premier occasion for travel and tourism professionals.