JT has been a big sponsor of the event in recent years but this week announced it needed to find savings of £7 million in operating costs.
The States-owned utility company wants to cut its workforce by up to 80 to save £4 million and is looking to find a further £3 million in non-staff savings.
As a result JT chief executive Bob Lawrence said it would be reviewing marketing along with all other functions. He said that any JT marketing activity would have to be commercially focused, including high profile campaigns such as Jersey Live.
