The politician in charge of tourism, Economic Development Minister Alan Maclean, is to set up a panel of volunteers to advise Jersey Tourism on future marketing campaigns.
Senator Maclean is looking for six marketing experts from a wide range of the Island’s tourism spectrum, from hotelier to tour operator, to make up the panel.
‘It will be an advisory group which we hope will come up with ways in which the Island should be more effectively marketed,’ said Senator Maclean. ‘It will be an invaluable group in terms of devising marketing campaigns that are going to maintain our share of the tourism market and, we hope, increase it.’
