Liverpool success has made ‘harrowing’ sale process worth it – Ian Ayre

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Former Liverpool chief executive Ian Ayre admits the success the club now enjoys justified the “harrowing” time involved in bringing Fenway Sports Group to Anfield.

Thursday marks the 10th anniversary of the American owners completing their £300million purchase of the Reds after the dysfunctional management of predecessors Tom Hicks and George Gillett left the club on the brink of administration.

As the sale descended into a bitter courtroom battle, Hicks and Gillett, who were opposed to selling to FSG (then New England Sports Ventures) as it would mean they were left without a pay-off, sued Ayre – then commercial director – chairman Sir Martin Broughton and chief executive at the time Christian Purslow for 1 billion dollars apiece.

And, despite concerted attempts to fire Ayre and Purslow in order to re-establish a majority vote on the board, a deal – famously described as “an epic swindle” by the departing owners – went through on October 15 2010 and was celebrated wildly by fans who attended London’s High Court.

George Gillett (left) and Tom Hicks opposed selling to FSG
George Gillett (left) and Tom Hicks opposed selling to FSG (Peter Byrne/PA)

For Ayre, it made those days and nights of stress and difficult decisions standing up to owners who had run a once-proud club into the ground worth it.

“The banks, RBS in particular and others, were ready to call default on the loans that the owners had,” Ayre, now chief executive at new MLS side Nashville SC, told the PA news agency.

“Eventually the banks came into myself and the two other independent directors Christian and Martin and made it clear if we didn’t work with them to find a buyer then they would foreclose and that would have meant administration.

“How serious that threat was it is hard to know but they certainly had the power to do that and it made it difficult for everyone involved.

“In their own right they were successful businessmen but this was a crown jewel of a football club which is so important to the city and people around the world.

“Once you start messing with that and start causing issues that could damage you, you get in really hot water.

“It wasn’t all bad but it was certainly very ugly at the end and they were fighting for the money they would lose so it was always going to be a bit of a scrap. Let’s say the best team won.”

Hicks and Gillett had long-since incurred the wrath of supporters, who mobilised in their hundreds to protest against the pair’s ownership, picket their American offices and generally make enough noise to bring the plight of the club to a wide audience.

Liverpool fans made their feelings clear
Liverpool fans made their feelings clear (Peter Byrne/PA)

“It was crucial. We were all probably more aware than anyone else just how important the selection of the new buyer was in terms of all of the things which had just gone before,” added Ayre.

“There were some very good organisations like Fenway and some not so pretty organisations on the face of it so it became really important we asked all the right questions of the intent of those people.

“It was one thing to find a buyer who would take on the debt of the club but it is also important to have people who understood it. That was a fraught situation.

Liverpool owner John W. Henry (left) and chairman Tom Werner have overseen a period of huge success for Liverpool
Liverpool owner John W. Henry (left) and chairman Tom Werner have overseen a period of huge success for Liverpool (Mike Egerton/PA)

“Even that was a long, tough journey for them but they have shown in the best way possible the plan they had at the start and the time it has taken them to get there it was the right way at the right club.

“There was real understanding that they wouldn’t fix it overnight. It was absolutely the right decision and I think it has proven to be the right decision and no-one takes more pleasure in it than me.

“I’ve supported that club my whole life so to see it finally come together and see it being as successful it is at the moment is great testament to those guys and how they managed it through the plan.”

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